It’s time to say buh-bye to social media burnout & hello to dream clients on autopilot.
As you start your work week and open your email, you’re greeted with:
→ "New consultation booked"
→ "Payment received "
→ "New inquiry"
...all from people who found you through Google! The best part about this is:
a) this didn’t require you to film Reels or be “on” and
b) this is a regular kind of morning for you.
Your website’s working for you while you do what you love to do: serve your clients and live your life, basking in the joy of spending quality time with those you love most.
Sure, you could spend an hour crafting the perfect Reel or Tiktok… film the video, craft the perfect hook, write the caption, eagerly hit publish and receive a few likes. Maybe you’ll even have the odd viral video, but if you’re being honest, you just don’t see the return on investment for your efforts. Plus, it’s exhausting you.
What if, instead, you could spend a couple of hours each week writing blog posts that will continue to drive traffic and leads to your website for years to come?
imagine
Seen not just by a few dozen people on your Instagram stories…
SEO (search engine optimization) is the answer you’ve been looking for to finally have an easier, consistent and reliable marketing strategy that allows dream clients to find YOU every week - without you feeling you have to be “on” all the time or invest hundreds of dollars in monthly ads.
Forget everything you’ve heard or think you know about SEO…
Maybe you’ve tried to add keywords to your website or avoided it altogether because you have zero knowledge, but…
Google performs 5.9 million searches per minute, accounting for 90% of the global search engine market. Every single day, qualified leads worldwide (or in your city) are searching for your services on Google. But instead of finding you and the amazing solution you offer, they’re finding your competitors who rank on page 1. Your work is too incredible not to be seen!
A
Continue trying to navigate the sea of articles that are sending you into an SEO whirlpool of information overload.
B
Put off SEO entirely, continuing to spend your days (and years) grinding away in the DMs
C
You could start implementing simple, proven practices to ensure that the next time your dream client starts Googling, it’s YOUR link she’s finding on the first page of search results.
If you’re leaning towards C, keep reading…
Because what I’m about to tell you will likely spark a pivotal moment in how you spend the next few months or even years attempting to attract qualified clients.
Only the important bits (the ones that will get you to the first page of Google) broken down into actionable, no-nonsense, clear, bite-sized steps that are easily implementable.
An efficient way to write and repurpose content, including your social media posts, with the support of AI so you can easily put out a new blog post 2-4 times a month.
An SEO expert with a decade of real-world experience, from supporting billion-dollar global brands at agencies to helping dozens of small business owners become highly visible and found online. I’m here to make this easier than ever. Bottom line: I’ll break this down into highly digestible steps that are immediately implementable, helping you do this right the first time.
1. You don’t know how to make your website searchable on Google. Quite frankly, you’re overwhelmed with the amount of information online and have no idea where to start - it all feels like a foreign language.
The 5-part course for SEO newbies and dabblers, teaching you only the most essential parts of SEO (and none of the unnecessary sh*t) to take your website to page #1 so you can be visible 24/7 to the people that need your work the most.
introducing...
✍🏻 How to write content that both Google AND your dream clients love
📈 My proven framework for ranking pages and blog posts on page 1 (that doesn't require hours of your time)
🔍 The exact data you need to analyze to know how SEO is working for you (I promise you, we’ll make this so not scary!)
This isn't just “another SEO course." This is your step-by-step system built on real agency experience working with billion-dollar brands and high-profile clients.
Before working with Lauren on SEO, I felt helpless, overwhelmed, and like screaming into a void (slightly dramatic but true)
"Now, I feel empowered. I know what I'm doing now. I have a strategy. I'm clear on my goals. I know what I need to do, and that's HUGE.
Lauren is incredibly clear and helpful in explaining exactly what to do. I really appreciated how practical she was in her tips—I left both the course modules and our live meetings knowing exactly what steps to take. If you’re thinking of working with Lauren, DO IT!”
- Mary Adkins
Book Writing Coach
If you want an SEO course that cuts through the noise and gives you exactly what you need to boost your visibility without overwhelm, this is it.
"As a copywriter with years of content writing experience as well, I had a pretty solid grasp on blogging and SEO. But with SEO being such a vast and ever-evolving field, I never felt quite as confident as I’d wanted to. I knew strong SEO skills were invaluable for both my business and my clients. But with sooo much information out there, I was overwhelmed. I needed the kind of SEO tools and strategies that we're going to ACTUALLY get results for us small to medium-sized brands, not just generic, one-size-fits-all advice. Lauren’s course absolutely delivered on that!
I also loved how practical and truly *do-able* all the course materials were for a busy online business owner like me. The bite-sized trainings, actionable tips, and fluff-free resources made it easy to start implementing right away without getting overwhelmed. I absolutely walked away with the confidence and clarity I was looking for!! The results I've seen for both my own brand and my clients since implementing what I learned in Lauren's course have been everything I could’ve asked for! My website ranks on page #1 of search results for my top two keywords, which has helped increase visibility and attract more ideal clients organically. I’ve also helped various clients achieve similar results of their own with SEO website copy and blog content!
Even beyond rankings, what I’ve learned from this course has given me a clearer, more strategic approach to SEO. I now have a solid framework to continue refining my website’s optimization, increasing visibility, and ensuring my content reaches the RIGHT audience *without* always paying for expensive ads! Whether you're starting from scratch or refining your strategy, I could not recommend SEO Strategy Simplified more!!"
-Mackenzie Fleming, copywriter
Before the course, I had a baseline understanding of SEO but not specifics to execute with confidence.
“I really liked the step-by-step nature of the course and how it tells us EXACTLY what settings to change in Squarespace, how to optimize photos, how to search for keywords, and overall, how to set up a strong SEO strategy.
I've only just started (been blogging once a week for about three months), and I'm starting to see keywords rank. Excited to see the keywords climb the rankings as I continue blogging and begin a guest pitching strategy for backlinks and improved domain authority!”
- Kelly Welch, Road trip local
I had a reasonable knowledge of SEO already, but still learned a lot from your course
“Before SEO Strategy Simplified®, I felt unsure about how to create a solid strategy to actually grow my website. I was seeing some results with my website, but not really the success I wanted. What I liked best was how Lauren breaks things down and makes SEO seem easy (and dare I say it, FUN!). I actually WANT to take some time implementing these strategies on my website now, and I've never felt the urge to do that before!
I fully expect to at least double my website traffic in the next 6 months after implementing the strategies from this course. Lauren has given so many tips here, and I now have a solid idea of how to improve the results I'm already getting, as well as how to rank for new keywords. This will also help me improve my website design offerings for my clients as well, since I'll be able to add a strategy add on to help them grow their own websites, which will lead to better results for my clients as well (plus, who can say no to the case studies it will lead to???)
If you have a Squarespace website and actually want to be found online, this is the perfect course to get you there! A huge thank you for this course, Lauren! I had a reasonable knowledge of SEO already, but still learned a lot from your course around the strategy and researching the right keywords to focus on.”
- Jessica H, Squarespace Website Designer
Before I would dread blogging, now I'm geared up and ready to tackle it because I know what I'm doing.
“Before going through the course, I felt confused and frustrated because I was blogging for my business and it wasn't moving the needle at all. I had no idea that there is a strategy behind blogging that needs to be implemented for best results
The information in this course is going to help with marketing my business because blogging is one of my marketing strategies. Before I took the course I would pull a topic out of thin air and hope for the best which hasn't been working very well. Now that I have a better understanding of SEO I'm hoping to get more organic inquiries which will help grow my business.
It personally gave me a bigger picture of how to implement SEO. Now that I have a grasp on it, I feel more confident when designing websites for clients. Clients are always wanting to be on page one on Google. Maybe they won't be on page one overnight, but at least you know how to lay down the ground-work and you can guide your clients and educate them on the best way to approach SEO which is super helpful!
I like Lauren’s teaching style - she made it clear and easy to understand and left out all the fluff and got straight to the point which was awesome!”
- Danae, Squarespace Website Designer
Lauren did an amazing job of explaining things clearly without over-explaining them.
"Before the program, I felt like I wasn't sure if it was worth my time to learn more about blogging and SEO because it felt overwhelming. I didn't think blogging was still relevant.
I loved the pace. I could pause it when I wanted to take notes and rewind it easily when I wanted to hear something again. There was a lot of information presented on blogging and SEO and all of it was relevant to me as an entrepreneur who works hard to grow her business. The information I learned got me excited to start blogging again! I am ready to bring life back to my blog and focus more energy on it now that I know how it helps people reach my website.
I would highly recommend this program. Lauren is a talented instructor and an expert on keyword research, SEO and blogging. She presents the information clearly and linearly, making it easy to understand and implement as you're going through the program. I was engaged and excited throughout the whole presentation!"
- Heather McKittrick, Floral Healing Therapist
I highly recommend Lauren to anyone looking for an amazing website or SEO support - this SEO course is also fantastic and VERY helpful!!!
"There is truly no one else I would trust more. Her SEO course totally rocks! It has bite sized modules that are easy to follow- even to those who are completely new to SEO and blogging. I highly recommend this course and her expertise to anyone interested in learning about SEO and applying it to their blog or online business.”
- Elizabeth Rodgers
Holistic health coach
Everyone is finding me on Google so I attribute a lot of my success to your course.
"99% of my clients say they find me through Google and I have blogged for a few months."
- Bailey, photographer
HELL YES! I’M READY TO RANK #1
- 42 comprehensive video lessons with presentation slides
- SEO Glossary
- Keyword Tracker Spreadsheet
- SEO Website Settings Checklist
- Pre-publish Blog Post Checklist
- Post-publish Blog Post Guide
- Average Metrics PDF
What even is SEO, exactly? This first module walks you through the basics of search engine optimization and reaching that coveted #1 ranking on Google. You’ll learn how Google works to rank pages, why blogging is essential for SEO success, and the spammy SEO tactics to stay away from.
01
Keyword research is the backbone of SEO strategy. In this module, I’ll walk you through developing and solidifying your content strategy using the same content strategy structure I use in my business! I’ll also walk you through how to conduct keyword research (including knowing which keywords to use) and maximizing your visibility with keyword placement.
02
SEO isn’t just about blogging - it’s also about laying the content and technical foundation for your core pages (home, about, services, etc). Discover the essential website settings in the backend of Squarespace, Showit and WordPress that will make for better search rankings and the ultimate user experience - such as title tags, meta descriptions, and more.
03
Blogging will make a huge difference to your overall website ranking on search engines like Google. In this module, you’ll learn how to write search-engine-optimized blog posts all the way from the title to the conclusion, including important user experience tips. This module also shows you how to save time by repurposing written and audio content. There’s even a bonus lesson for photographers!
04
Data can be overwhelming, so I explain exactly what data should be examined, how often you should look at it, and what you should do with it to optimize your site for search. The bottom line is that this module teaches you how to ensure Google is aware of your website and has eyes on your blog. I also walk you through setting up Google Search Console and GA4, so you’re actually set up to receive and analyze the data.
05
Believe you’re “not a techie person?” You don’t have to be - this module shows you the ins and outs of the “techie” side of setting up your blog on Squarespace, Showit and WordPress. This module explores the crucial blog settings you need to know.
Learn how to design professional opt-in cover pages and lead magnet graphics that convert site visitors into email subscribers. Design your own graphics or use one of the templates to promote your lead magnet on your blog! This mini-course is stacked with 8 video lessons and blog post graphic templates.
BONUS 01
BONUS 02
Ready to supercharge your optimization process with some AI magic? In this power-packed bonus, you'll discover exactly how to leverage AI to generate strategic blog post outlines that rank, streamline your keyword research process, save hours on content planning, and more! I'm not just throwing AI tools at you - I'm sharing my exact prompts and processes so you can cut your SEO tasks in half!
BONUS 04
Get ready for this Asana template to become your new blogging BFF. This bonus includes an Excel spreadsheet you can directly upload to Asana and video training showing how to use it. Start tracking your blog posts yourself or share this with your team for a streamlined process!
BONUS 03
Oh yes, I did…
Ever wonder why people land on your website but don’t convert? What makes them bounce? In this Behavioral Analysis Tutorial, I’ll walk you through using Mouseflow to track visitor behavior, analyze heatmaps, and watch user recordings to see exactly where people click, scroll, and drop off.
By the end of this training, you’ll know how to:
✅ Identify website friction points that may be hurting conversions
✅ Optimize your page layouts to keep users engaged
✅ Make data-driven tweaks to turn more visitors into leads and sales
No more guessing what’s working—this bonus helps you see and utilize real data to make smart website decisions that impact your results.
Behavioral Analysis Tutorial – See Exactly How Visitors Interact with Your Website
3 monthly payments of $227 $297
5 Core Modules ($997 value)
Facebook group community ($197)
Quarterly Q&A calls + blog post audits
3 payments of $227 $297
One payment of $597 $797
5 Core Modules ($997 value)
Facebook group community ($197)
Quarterly Q&A calls + blog post audits
1 payment of $597 $797
Lifetime access to the course + future updates
Video trainings, checklists, and templates
Bonus: How to set up a blog on Squarespace, Showit and WordPress
Bonus: How to set up a blog on Squarespace, Showit and WordPress
Bonus: Asana template to use with your VA
Bonus Mini-Course: Designing opt-in pages and graphics for your lead magnets
Lifetime access to the course + future updates
Video trainings, checklists, and templates
Bonus: How to set up a blog on Squarespace, Showit and WordPress
Bonus: Asana template to use with your VA
Bonus Mini-Course: Designing opt-in pages and graphics for your lead magnets
PAY IN FULL BONUS: 30+ blog post ideas for coaches and creatives broken up by industry (such as interior designer, photographer, business coach, mindset coach, brand designer, and copywriter)
Lifetime access to the course + future updates
Please note: You'll get access to the course materials now, but new and updated lessons will be dripped out between April and June 2025.
I’m Lauren Taylar — Website Designer & SEO Strategist
My jam is helping coaches, creatives, and small business owners design visually captivating brands and build epic websites that make even the strongest of your competitors irrelevant. Between my website design experience and SEO expertise, I help position you as the go-to expert in your field.
Meet the Expert
*HOLD UP* What makes me so qualified to teach SEO?
I’ve been in the SEO industry since 2016 - including 3 years in an agency career as an online reputation management specialist and account manager who helped billion-dollar global brand accounts improve their Google search presence. I’ve also been working with small business owners since 2017 to build more than beautiful websites and craft a content strategy to get found through Google.
What I love so much about working with small business owners is that I can see the immediate impact of this work's ripple effect. I see my clients basking in their maternity leave with their newborn, with leads coming in on autopilot. I see incredible, impact-driven creators finally getting seen.
I know my sh*t, and I’m SO excited to teach you the same.
HELL YES! I’M READY TO RANK #1
You’re here because you’re ready to get out of the DMs and onto the first page of Google search results. And you don’t have time or money to waste. I feel you, and I don’t take your investment lightly. At the end of the day, as a fellow entrepreneur, I’m on your side. That’s why, if you’re not as thrilled with this course and four bonuses as I am to be sharing it with you, I’m giving you your money back—a 100% refund.
Here’s how it works: Take seven days to check out the SEO Strategy Simplified® course and its many bonuses. If after completing Module 1-3, you still don’t feel confident that you can improve your rankings in search engines with what you’ve learned...Just email lauren@laurentaylar.com letting me know you’ve completed the modules, and we’ll refund your money. Easy.
3 monthly payments of $227 $297
5 Core Modules ($997 value)
Facebook group community ($197)
Quarterly Q&A calls + blog post audits
3 payments of $227 $297
One payment of $597 $797
5 Core Modules ($997 value)
Facebook group community ($197)
Quarterly Q&A calls + blog post audits
1 payment of $597 $797
Lifetime access to the course + future updates
Video trainings, checklists, and templates
Bonus: How to set up a blog on Squarespace, Showit and WordPress
Bonus: How to set up a blog on Squarespace, Showit and WordPress
Bonus: Asana template to use with your VA
Bonus Mini-Course: Designing opt-in pages and graphics for your lead magnets
Lifetime access to the course + future updates
Video trainings, checklists, and templates
Bonus: How to set up a blog on Squarespace, Showit and WordPress
Bonus: Asana template to use with your VA
Bonus Mini-Course: Designing opt-in pages and graphics for your lead magnets
PAY IN FULL BONUS: 30+ blog post ideas for coaches and creatives broken up by industry (such as interior designer, photographer, business coach, mindset coach, brand designer, and copywriter)
Lifetime access to the course + future updates
Please note: You'll get access to the course materials now, but new and updated lessons will be dripped out between April and June 2025.
What is SEO, and why is it important?
SEO = search engine optimization. It’s about tweaking the content and technical aspects of your website and blog posts to give it the best opportunity to rank for search engine results on Google.
If you want to use your website as a marketing tool to grow your business (instead of that thing in the corner that gathers dust), you must add content and use SEO.
People actively searching Google are ready to find solutions: SEO allows you to serve those solutions directly to them.
Do I need to have any technical background or experience for this course?
None whatsoever! I specifically built this course for newbies and non-techies. I break all the content down step by step.
Finding enough time to check off all the items on my to-do list is already hard. Why should I add blogging and SEO to that list?
This is why I recommend this approach: It's time to think long-term. While this will initially require some heavy lifting, the incredible benefit of getting found in Google is warm leads and sales on autopilot. One evergreen blog post can work for years, not 24 hours, like an Instagram or Facebook post.
Repurposing content (which you’ll learn how to do in this course!) can save you tons of time. Simply using what you’ve already created can be time-saving. No one said you have to do this alone, so I included an Asana template your team in the backend can use to support you.
I get all of my clients through Instagram and Facebook, so why would I need this?
Having to show up on social media platforms every day is exhausting. People visiting your website from Google are actively searching for solutions to their problems. So, instead of having to be on 24/7 and constantly replying to DMs, your blog posts will take the pressure off so you can enjoy life more. You can also be deeply present for unexpected moments in life, vacations, paternity leaves - all while knowing your marketing is working on auto-pilot for you.
Is blogging even still relevant?
Ummm, hell yeah! There are approximately 5.8 billion daily searches, and people search for solutions to their problems daily. That's where your educational blog posts come in as Superman to give them that win. People on Google are actively searching for solutions, unlike followers on social media who could lurk for years before taking action… if ever, since they’re not as hot of leads as Google serves your way.
I don’t have Squarespace, Showit or WordPress. Will this work for me?
Although some content is geared toward Squarespace, Showit, and WordPress, almost all of this information applies to any website platform. The strategy is consistent across platforms. The differences are in where you actually go to change your content and technical SEO settings.
That said, you need a website (or plan to start a website) to gain value from this course.
Who is this course for?
This is for coaches, creatives and other small business owners who are serious about blogging. You can’t show up on Google without first proving yourself as an authority on a topic. And unfortunately, that doesn’t come from one 500-word blog post.
Even if you want to focus on transcribing and optimizing your podcast episodes and YouTube videos for your website, the info I teach in this course will work for you.
How long until I start seeing results?
It’s totally different for everyone. While I would love to give you a definitive timeframe, when you start seeing results depends on several factors. If you’re starting from scratch, your blog posts could take 3-6 months to reach page one or two. I recommend you set aside 2-4 hours each week as you go through the course.
But keep in mind that the difference between page 10 and page one is getting your content in front of the people who are literally searching for your services. That means not having to post on Facebook, TikTok, or Instagram while trying to enjoy a family vacation.
Click the payment button to trigger the popup window. Fill out the order form to enroll in SEO Strategy Simplified®
Confirm your subscription, and you'll get an email with the details to access the course inside Kartra
Log into the course dashboard, and you'll have immediate access to the course and all its bonuses
- Jasmin Plouffe, graphic designer
“Before going through the course, I felt overwhelmed. SEO felt too complicated and too technical that the information I was learning went in one ear and out the other. What I liked best is how actionable the course is. Lauren gave the technical information and then the steps to start implementing right away which made me feel accomplished that I was working in the correct direction. I’ve recommended this course and Lauren to others looking for SEO help. I’ve tried to learn SEO before and Lauren teaches it in such a digestible way that it just clicks for me.”
Still on the fence?
- Heather Moran, brand photographer
"I knew very little about SEO before the course. I liked the way everything was broken down into smaller bite sized chunks because it seemed less overwhelming even though it's a lot of information. I thought it was all very well explained and shown visually to help understand the concepts. This course is definitely a huge wealth of information to handling your SEO. "
- Waltraud Unger, Health Coach
“I felt overwhelmed by SEO in the past. Now, I am a lot more aware in my writing about keywords. I loved knowing that Lauren was available to answer any questions and getting a good overview of SEO. If you want to understand SEO better, enroll in the course.”
- Cait Scudder, 7 Figure Business Coach
“HIGHLY recommend Lauren - if you have a blog & you want more eyes on it, she’s your girl. Only woman in this space I’ve seen who knows her shit with SEO!!”
- Becca Mitchell, Pinterest Strategist and Copywriter
"Before going through the program, SEO was confusing. There are so many websites and I didn't know which ones were reliable to do keyword research. I also felt like I didn't know what topics to write about for my audience on my blog so I just stopped utilizing it (and hid it on my website).
Now, I feel confident in myself to do my own SEO for my website and blog posts now which I've never been able to say before (and I've done other SEO trainings). I walked away with SO many action items to start implementing in my own business.”
- Danielle Garcia
"I joined the course because I was interested to learn more and enhance what I already knew about SEO. I thought blogging was so simple but now it makes sense why that much detail goes into it.
Lauren provided a lot of good points and insights I could use when it comes to my writing. I thought everything was really organized from the order of the modules to the slides in the videos. Lauren stayed on track of the topic being talked about, which kept my interest and didn't leave me bored!
This course is a must if you want to really take your content to the next level and get it to rank high in Google. It was really helpful and informative - I would definitely recommend it!"
Join these other incredible coaches and creatives in ranking and being seen for the amazing work you do…
Veronica Pereyra
"The course is so clear and so concise. I love it!"
Mackenzie Fleming
"I feel 100x more confident in doing SEO correctly. I'm getting tons of inquiries from people that found me on Google."
Your dream clients are actively searching for the beautiful solution you provide…
looking for someone like you.
Allow me to guide you out of the abyss of the interwebs so you can start getting found by qualified leads and clients every week.
HELL YES! I’M READY TO RANK #1